Greenville, SC Wedding Photographer | Dani Lacey Photographs
Let’s talk what to wear, confidence, and how to show up in clothes that actually feel like you.
When it comes to branding photos, what to wear isn’t just a detail — it’s strategy. Your outfit choices communicate just as much as your website copy or Instagram captions. Color, fit, texture, and styling all tell a story about who you are and who you’re trying to attract. That’s why I never leave my clients guessing on what to wear. Every branding session I shoot includes wardrobe guidance, style advice, and curated mood boards to make sure your photos look like your brand feels. Ultimately, figuring out what to wear for a branding session might just one aspect, but it’s an impactful one.
Here’s how I help you figure it out — and why it makes all the difference.
Before we go further I want to acknowledge that this is related to BRANDING not CONTENT, which are individually unique session types with different purposes. To find out some differences check this post to learn the differences! I always help with styling, because it’s fashion is my love language, but knowing the difference of what you’re booking is key to knowing how in depth we’ll get!
We Start With Your Goals for a Branding Session
Before we ever get to the camera, I’ll ask you the important stuff:
- Who are you trying to reach?
- What kind of vibe do you want your business to give off?
- Where will these photos live (website, social, press, etc.)?
As a visual person, the answers help me create a mood board that guides everything from your backdrop to your neckline on what to wear for your branding session. This isn’t just about what’s trendy — it’s about what works for you. I’ve curated thoughtful questionnaires to help me really get to know what you’re all about and the message you want to convey before anything else! Check out this Sample Deck I create for all my clients to get a better idea of this process.
Color and Fit Are Branding Tools When Deciding What to Wear
Color psychology is real and so is how your clothes fit. A well-fitted blazer, a silky dress, a sharp collar — these aren’t fashion choices, they’re brand signals.
Soft pastels feel approachable. Neutrals feel elevated. A bright pop of color might signal boldness or fun. I’ll help you choose a palette that makes sense for your business — and you. We’ll also make sure you feel physically comfortable in every piece so nothing about your posture feels off. When you feel your best, being the center of attention in a branding shoot isn’t as scary! For now, look at this incredible blog about Mastering Color Theory in Fashion by Elaine Southwell Designs that really has some incredible points and visuals to help you understand color and how it can translate. It’s so important to remember that your brand session is a two way street and putting in the work to understand what you want to wear and how color and wardrobe can play a roll in achieving that will only make your branding session more successful!
We Build a Branding Wardrobe Strategy — Not Just “Cute Looks”
Most of my clients bring 2–3 outfit changes. I help map out what each look is doing for them:
- One might feel polished and professional for your About page.
- Another might be more relaxed for showing behind-the-scenes content.
- A third might just be your “power outfit” that makes you feel like you.
We’re not just grabbing outfits that photograph well — we’re building a visual system for your brand identity. I’m here to help you when deciding what to wear for your branding session!
Yes, I Help With Styling Your Branding Session— And No, You Don’t Need to Be a Fashion Girl
You don’t have to be trendy or fashionable to look incredible. You just need direction on what to wear for your branding session. I’ve helped business owners, creatives, and coaches find looks that feel good and make sense visually. Whether that means helping you rent from a stylist, shop your own closet, or pull together pieces that show range — I walk you through it all. No guesswork, no weird Pinterest spirals at 1am.
Wardrobe Is Part of the Story — But What you Wear Matters
Your photos are your first impression. And your wardrobe sets the tone. When you look at a brand and think “wow, this feels cohesive and elevated” — that didn’t happen by accident. It’s not about looking perfect. It’s about looking like you, on purpose. Let’s tell your story — one intentional outfit at a time.
